1. Define who the brand is for
Start with the customer, channel and country of sale. A specialist grocery offer, a hospitality project and a foodservice brand may need different presentation and purchasing assumptions. Explain what your business wants the product to stand for without inventing claims about its origin or quality.
List the information you know and the decisions still open. A realistic brief does not require every design detail to be final, but it should make the intended offer understandable. Keep the first launch separate from the longer-term ambition.
2. Select an oil with an approvable specification
Choose extra virgin or virgin according to the intended offer and application. Classification rests on the relevant chemical and sensory characteristics, not a single acidity value or a bottle design. Identify the supporting information your quality team needs to review.
If your positioning depends on certification, particular analyses or other claims, request verification of the exact evidence and its scope. Do not print a claim before confirming that it applies to the proposed product and market.
3. Connect packaging with the sales channel
Describe preferred bottle size, material, closure, label and case arrangement as project requirements for discussion. Consider shelf presentation alongside shipping, storage and handling. An attractive pack still needs a practical route to the customer.
Ask what can be proposed and what depends on availability. Confirm responsibilities for bottle selection, artwork preparation, printing, proofs and any outside service. Record which costs and activities the quotation includes rather than assuming a complete turnkey service.
4. Plan the label review before printing
Mandatory information and language requirements depend on the destination. The legal product designation, origin statement, quantity, lot identification and other particulars need review by the responsible business. Market-specific guidance should be checked against the actual presentation.
Name the person responsible for approving the final artwork and the process for making changes. Keep a record of approved versions. Product photos and mockups can support design decisions, but they do not establish regulatory compliance or actual packaging availability.
5. Request a realistic launch proposal
Provide an initial quantity estimate, target period, replenishment outlook and delivery destination. Distinguish preferred timing from a confirmed deadline. Sample availability, minimum quantities, packaging choices and production arrangements must be assessed individually.
The commercial private label page is the place to discuss your project with Tunisian Olive. This guide is a preparation framework: it does not promise a specific format, capacity or lead time. Send your brief for a quotation and confirm the specification and responsibilities before an order.
| Decision | What to put in the brief |
|---|---|
| Positioning | Target customer, channel and country |
| Oil | Category, application and quality criteria |
| Packaging | Preferred presentation and flexible choices |
| Label | Languages, artwork owner and approval process |
| Launch | Initial quantity, timing objective and destination |
Your next sourcing project starts here.
Formats, minimum orders, lead times and samples are discussed according to availability.
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